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Name of the program

Traceability solutions of FMCG quality 

Application Category

Fast Moving Consumer Goods  

Industrial Background

FMCG has a wide range of consumer groups, involving personal care, home care multiple industries, brand packaged food and beverage, tobacco, etc. These products have been packaged into a separate small units to be sold. Industry characteristics showed high frequency of consumption, the use of short time, high convenience of consumption, variety and complexity of sales channels, traditional formats and emerging formats and other channels coexist. For the information area, using price difference to sale in inter-region, using bargain compete within the region to struggle for point of sale, and the quality and safety incidents occurred frequently threaten public health and the entire FMCG industry, and make “Made in China” get a hit crash around the world.

Program summary

Using advanced laser coding technology, visual acquisition technology, automatic control technology, Internet technology and professional tools, laser code, TTO and Coding variety of ways for a single product to give a unique identity code, to achieve a physical one yard, the production, storage, distribution and consumer products and other aspects of data collection tracking, and product lifecycle management.

Business Value

l  Respond to the call of the national policy for enterprises to establish a quality traceability system in line with national standards

l  Meet the market demands about Anti-counterfeiting channeling prevention

l  Improve visualization and control of the production capacity, reduce production costs

l  To enhance their corporate image and comprehensive strength